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Description
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand LoyaltyLeland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and
Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumer-generated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for online marketing software, this is the only start-to-finish guide for navigating the newest and most effective online marketing tools.Binding Type: Paperback
Publisher: Thomas Nelson
Published: 01/14/2009
ISBN: 9780814410721
Pages: 244
Weight: 1.15lbs
Size: 9.10h x 7.30w x 0.70d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.7 ★★★★★
Based on 670 reviews
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Product Reviews
★★★★★ 5
Best found
Color: Cyan NylonFish
I have a heavy heavy chewer, the only things that has escaped him were items like "kong" solid and rubber but no squeaky. He quickly lost interest in the toy; largely within a week at most and never picks it up again unless really bored.
Squeaky toys had a life shelf of a week at best, that is with us taking them away to "preserve" them for longer. So far, this toy, the fish, has been the longest surviving squeaky and the longest at keeping his interest. it has received some cosmetic damage, but nothing that would make you remove the toy from his possession and it STILL squeaks.
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Reviewed in the United States on October 20, 2024
★★★★★ 4
Still holding up to my super-chewer!
Color: Cyan NylonFish, Color: Cyan NylonFish
It's a very good product. I would recommend this toy for a heavy chewing dog. My main reasons it's not 5 stars, it's HEAVY and the eyes peeled right off. My pup really likes to throw his toys around, this thing sounds like a cannon ball that's going to go through our floor! He also tries to destroy everything so he was chewing on the eyes and he would have definitely eaten them if I wasn't paying attention. It's not a horrible thing but I obviously don't want him to eat non food things. My dog also likes the squeaker in it, but it's difficult for me to get it to squeak. That's not a big deal though just thought I should mention it. Overall especially for the price, it's a good sturdy product that's cute and it's still holding up. He's chewed parts of the softer areas off a bit, but the rest is very hard so he hasn't made much of a dent. It's also about as big as his head, so he's pretty happy with it!
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Reviewed in the United States on January 18, 2025
★★★★★ 5
Worth it if your dog destroys plush toys & likes to chew
Color: Cyan NylonFish
My dog is a very big chewer and destroyer of toys. This toy is perfect for her. It is durable and keeps her engaged chewing for a while. I have a 55lb dog, considered a large dog, and it’s a great size for her. She’s unable to break it apart. The ends do tend to get a little sharp after extended use
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Reviewed in the United States on February 14, 2026
★★★★★ 5
My Boston loves this fish toy
Color: Cyan NylonFish
Very durable. It takes a couple of months of intense chewing to make holes in this toy. My Boston has incredible mouth strength so he destroys most toys in minutes unless they are rocks. I have replaced this fish 2 times in the last year. I keep an eye on the wear and replace it when he makes a hole in it. Worthwhile purchase but monitor the dogs chewing.
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Reviewed in the United States on April 23, 2026
★★★★★ 5
Great sturdy toy
Color: Cyan NylonFish
Great toy.
1 yr old puppy LOVES it! However, not good for TILE FLOORS. It's so strong and sturdy but bangs all over the tile! Enough to crack tiles 😬
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Reviewed in the United States on September 27, 2025